Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets

Ehret, M ORCID: https://orcid.org/0000-0002-2478-8889, 2004. Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets. Industrial Marketing Management, 33 (6), pp. 465-473. ISSN 0019-8501

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Item Type:	Journal article
Publication Title:	Industrial Marketing Management
Creators:	Ehret, M.
Publisher:	Elsevier
Date:	August 2004
Volume:	33
Number:	6
ISSN:	0019-8501
Identifiers:	Number Type 10.1016/j.indmarman.2004.03.002 DOI
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 11:12
Last Modified:	09 Jun 2017 13:52
URI:	https://irep.ntu.ac.uk/id/eprint/24250

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