Implementing global marketing strategy in Libya: is marketing standardisation feasible?

Busnaina, I. and Woodall, T. ORCID: 0000-0002-8949-5577, 2010. Implementing global marketing strategy in Libya: is marketing standardisation feasible? In: Academy of Marketing Conference: Transformational Marketing, Coventry University, Coventry, 6-9 July 2010.

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Item Type: Conference contribution
Creators: Busnaina, I. and Woodall, T.
Date: 2010
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:15
Last Modified: 09 Jun 2017 13:54
URI: http://irep.ntu.ac.uk/id/eprint/25027

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