Implementing global marketing strategy in Libya: is marketing standardisation feasible?

Busnaina, I and Woodall, T ORCID: https://orcid.org/0000-0002-8949-5577, 2010. Implementing global marketing strategy in Libya: is marketing standardisation feasible? In: Academy of Marketing Conference: Transformational Marketing, Coventry University, Coventry, 6-9 July 2010.

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Item Type:	Conference contribution
Creators:	Busnaina, I. and Woodall, T.
Date:	2010
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 11:15
Last Modified:	09 Jun 2017 13:54
URI:	https://irep.ntu.ac.uk/id/eprint/25027

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