More questions than answers? A critical examination of the use of projective techniques in political brand image research

Pich, C. ORCID: 0000-0003-1259-2827 and Dean, D., 2011. More questions than answers? A critical examination of the use of projective techniques in political brand image research. In: A. Patterson and S. Oakes, eds., Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool, Liverpool. Liverpool: Academy of Marketing. ISBN 9780956112234

Full text not available from this repository.
Item Type: Chapter in book
Creators: Pich, C. and Dean, D.
Publisher: Academy of Marketing
Place of Publication: Liverpool
Date: 2011
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 28 Oct 2015 10:33
Last Modified: 09 Jun 2017 13:55
URI: http://irep.ntu.ac.uk/id/eprint/25799

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