Pich, C ORCID: https://orcid.org/0000-0003-1259-2827 and Dean, D, 2011. More questions than answers? A critical examination of the use of projective techniques in political brand image research. In: Patterson, A and Oakes, S, eds., Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool, Liverpool. Liverpool: Academy of Marketing. ISBN 9780956112234
Full text not available from this repository.Item Type: | Chapter in book |
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Creators: | Pich, C. and Dean, D. |
Publisher: | Academy of Marketing |
Place of Publication: | Liverpool |
Date: | 2011 |
ISBN: | 9780956112234 |
Divisions: | Schools > Nottingham Business School |
Record created by: | EPrints Services |
Date Added: | 28 Oct 2015 10:33 |
Last Modified: | 09 Jun 2017 13:55 |
URI: | https://irep.ntu.ac.uk/id/eprint/25799 |
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