More questions than answers? A critical examination of the use of projective techniques in political brand image research

Pich, C ORCID: https://orcid.org/0000-0003-1259-2827 and Dean, D, 2011. More questions than answers? A critical examination of the use of projective techniques in political brand image research. In: Patterson, A and Oakes, S, eds., Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool, Liverpool. Liverpool: Academy of Marketing. ISBN 9780956112234

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Item Type:	Chapter in book
Creators:	Pich, C. and Dean, D.
Publisher:	Academy of Marketing
Place of Publication:	Liverpool
Date:	2011
ISBN:	9780956112234
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	28 Oct 2015 10:33
Last Modified:	09 Jun 2017 13:55
URI:	https://irep.ntu.ac.uk/id/eprint/25799

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