Understanding the political brand identity and political brand image of the UK Conservative Party brand under the leadership of David Cameron prior the 2010 UK General Election

Pich, C. ORCID: 0000-0003-1259-2827, 2014. Understanding the political brand identity and political brand image of the UK Conservative Party brand under the leadership of David Cameron prior the 2010 UK General Election. In: J. Lees-Marshment, ed., Political marketing: principles and applications. Abingdon: Routledge. ISBN 9780415632089

Full text not available from this repository.
Item Type: Chapter in book
Creators: Pich, C.
Publisher: Routledge
Place of Publication: Abingdon
Date: 2014
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 28 Oct 2015 10:34
Last Modified: 09 Jun 2017 13:56
URI: http://irep.ntu.ac.uk/id/eprint/26054

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