Understanding the political brand identity and political brand image of the UK Conservative Party brand under the leadership of David Cameron prior the 2010 UK General Election

Pich, C ORCID: https://orcid.org/0000-0003-1259-2827, 2014. Understanding the political brand identity and political brand image of the UK Conservative Party brand under the leadership of David Cameron prior the 2010 UK General Election. In: Lees-Marshment, J, ed., Political marketing: principles and applications. Abingdon: Routledge. ISBN 9780415632089

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Item Type:	Chapter in book
Creators:	Pich, C.
Publisher:	Routledge
Place of Publication:	Abingdon
Date:	2014
ISBN:	9780415632089
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	28 Oct 2015 10:34
Last Modified:	09 Jun 2017 13:56
URI:	https://irep.ntu.ac.uk/id/eprint/26054

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