Do academics make good key account managers?

Harden, G., 2011. Do academics make good key account managers? In: A. Patterson and S. Oakes, eds., Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, University of Liverpool, Liverpool, 5-7 July 2011. Helensburgh, Argyll: Academy of Marketing. ISBN 9780956112234

Full text not available from this repository.
Item Type: Chapter in book
Creators: Harden, G.
Publisher: Academy of Marketing
Place of Publication: Helensburgh, Argyll
Date: 2011
Divisions: Schools > Nottingham Business School
Depositing User: Jill Tomkinson
Date Added: 23 Nov 2015 14:06
Last Modified: 23 Nov 2015 14:06
URI: http://irep.ntu.ac.uk/id/eprint/26453

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year