Harden, G, 2011. Do academics make good key account managers? In: Patterson, A and Oakes, S, eds., Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, University of Liverpool, Liverpool, 5-7 July 2011. Helensburgh, Argyll: Academy of Marketing. ISBN 9780956112234
Full text not available from this repository.
Official URL: https://www.academyofmarketing.org/conference-2011...
Item Type: | Chapter in book |
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Creators: | Harden, G. |
Publisher: | Academy of Marketing |
Place of Publication: | Helensburgh, Argyll |
Date: | 2011 |
ISBN: | 9780956112234 |
Divisions: | Schools > Nottingham Business School |
Record created by: | Jill Tomkinson |
Date Added: | 23 Nov 2015 14:06 |
Last Modified: | 23 Nov 2015 14:06 |
URI: | https://irep.ntu.ac.uk/id/eprint/26453 |
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