Do academics make good key account managers?

Harden, G, 2011. Do academics make good key account managers? In: Patterson, A and Oakes, S, eds., Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, University of Liverpool, Liverpool, 5-7 July 2011. Helensburgh, Argyll: Academy of Marketing. ISBN 9780956112234

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Item Type:	Chapter in book
Creators:	Harden, G.
Publisher:	Academy of Marketing
Place of Publication:	Helensburgh, Argyll
Date:	2011
ISBN:	9780956112234
Divisions:	Schools > Nottingham Business School
Record created by:	Jill Tomkinson
Date Added:	23 Nov 2015 14:06
Last Modified:	23 Nov 2015 14:06
URI:	https://irep.ntu.ac.uk/id/eprint/26453

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