Do academics make good key account managers?

Harden, G., 2012. Do academics make good key account managers? In: B. Hulbert and P. Harrigan, eds., Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave, University of Southampton School of Management, Southampton, 2-5 July 2012. Helensburgh, Argyll: Academy of Marketing. ISBN 9780854329472

Full text not available from this repository.
Item Type: Chapter in book
Creators: Harden, G.
Publisher: Academy of Marketing
Place of Publication: Helensburgh, Argyll
Date: 2012
Divisions: Schools > Nottingham Business School
Depositing User: Jill Tomkinson
Date Added: 23 Nov 2015 14:25
Last Modified: 23 Nov 2015 14:25
URI: http://irep.ntu.ac.uk/id/eprint/26457

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