Do academics make good key account managers?

Harden, G, 2012. Do academics make good key account managers? In: Hulbert, B and Harrigan, P, eds., Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave, University of Southampton School of Management, Southampton, 2-5 July 2012. Helensburgh, Argyll: Academy of Marketing. ISBN 9780854329472

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Item Type:	Chapter in book
Creators:	Harden, G.
Publisher:	Academy of Marketing
Place of Publication:	Helensburgh, Argyll
Date:	2012
ISBN:	9780854329472
Divisions:	Schools > Nottingham Business School
Record created by:	Jill Tomkinson
Date Added:	23 Nov 2015 14:25
Last Modified:	23 Nov 2015 14:25
URI:	https://irep.ntu.ac.uk/id/eprint/26457

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