Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands

Schivinski, B. ORCID: 0000-0002-4095-1922, Christodoulides, G. and Dabrowski, D., 2016. Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands. Journal of Advertising Research, 56 (1), pp. 1-18. ISSN 0021-8499 (Forthcoming)

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Item Type: Journal article
Publication Title: Journal of Advertising Research
Creators: Schivinski, B., Christodoulides, G. and Dabrowski, D.
Publisher: The Advertising Research Foundation
Date: 2016
Volume: 56
Number: 1
ISSN: 0021-8499
Divisions: Schools > Nottingham Business School
Depositing User: Jill Tomkinson
Date Added: 03 Feb 2016 14:13
Last Modified: 09 Jun 2017 13:58
URI: http://irep.ntu.ac.uk/id/eprint/26875

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