Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands

Schivinski, B; Christodoulides, G; Dabrowski, D

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Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands

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Schivinski, B ORCID: https://orcid.org/0000-0002-4095-1922, Christodoulides, G and Dabrowski, D, 2016. Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands. Journal of Advertising Research, 56 (1), pp. 64-80. ISSN 0021-8499

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Official URL: http://dx.doi.org/10.2501/JAR-2016-000

Item Type:	Journal article
Publication Title:	Journal of Advertising Research
Creators:	Schivinski, B., Christodoulides, G. and Dabrowski, D.
Publisher:	The Advertising Research Foundation
Date:	1 March 2016
Volume:	56
Number:	1
ISSN:	0021-8499
Identifiers:	Number Type 10.2501/JAR-2016-000 DOI
Divisions:	Schools > Nottingham Business School
Record created by:	Jill Tomkinson
Date Added:	03 Feb 2016 14:13
Last Modified:	07 Jun 2019 14:39
URI:	https://irep.ntu.ac.uk/id/eprint/26875