Identifying the underlying structure of demand during promotions: A structural equation modelling approach

Ramanathan, U. ORCID: 0000-0002-7473-4643 and Muyldermans, L., 2011. Identifying the underlying structure of demand during promotions: A structural equation modelling approach. Expert Systems with Applications: an International Journal, 38 (5), pp. 5544-5552. ISSN 0957-4174

Full text not available from this repository.
Item Type: Journal article
Publication Title: Expert Systems with Applications: an International Journal
Creators: Ramanathan, U. and Muyldermans, L.
Publisher: Elsevier
Date: May 2011
Volume: 38
Number: 5
ISSN: 0957-4174
Identifiers:
NumberType
10.1016/j.eswa.2010.10.082DOI
S0957417410012261Publisher Item Identifier
Divisions: Schools > Nottingham Business School
Depositing User: Jill Tomkinson
Date Added: 05 Oct 2016 14:52
Last Modified: 09 Jun 2017 14:07
URI: http://irep.ntu.ac.uk/id/eprint/28798

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year