Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK

Ramanathan, U. ORCID: 0000-0002-7473-4643 and Muyldermans, L., 2010. Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK. International Journal of Production Economics, 128 (2), pp. 538-545. ISSN 0925-5273

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Item Type: Journal article
Description: Special issue: Supply Chain Forecasting Systems.
Publication Title: International Journal of Production Economics
Creators: Ramanathan, U. and Muyldermans, L.
Publisher: Elsevier
Date: December 2010
Volume: 128
Number: 2
ISSN: 0925-5273
Identifiers:
NumberType
10.1016/j.ijpe.2010.07.007DOI
S092552731000232XPublisher Item Identifier
Divisions: Schools > Nottingham Business School
Depositing User: Jill Tomkinson
Date Added: 12 Oct 2016 08:39
Last Modified: 09 Jun 2017 14:07
URI: http://irep.ntu.ac.uk/id/eprint/28831

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