Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK

Ramanathan, U. ORCID: 0000-0002-7473-4643 and Muyldermans, L., 2010. Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK. International Journal of Production Economics, 128 (2), pp. 538-545. ISSN 0925-5273

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Item Type:	Journal article
Description:	Special issue: Supply Chain Forecasting Systems.
Publication Title:	International Journal of Production Economics
Creators:	Ramanathan, U. and Muyldermans, L.
Publisher:	Elsevier
Date:	December 2010
Volume:	128
Number:	2
ISSN:	0925-5273
Identifiers:	Number Type 10.1016/j.ijpe.2010.07.007 DOI S092552731000232X Publisher Item Identifier
Divisions:	Schools > Nottingham Business School
Record created by:	Jill Tomkinson
Date Added:	12 Oct 2016 08:39
Last Modified:	09 Jun 2017 14:07
URI:	https://irep.ntu.ac.uk/id/eprint/28831

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