Improving forecasting accuracy of sales promotions through reference demand model and multiple linear regression analysis

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Ramanathan, U. ORCID: 0000-0002-7473-4643, Muyldermans, L. and MacCarthy, B., 2009. Improving forecasting accuracy of sales promotions through reference demand model and multiple linear regression analysis. In: POMS Conference 2009, Orlando, USA.

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Item Type:	Conference contribution
Creators:	Ramanathan, U., Muyldermans, L. and MacCarthy, B.
Date:	2009
Divisions:	Schools > Nottingham Business School
Record created by:	Jill Tomkinson
Date Added:	20 Dec 2016 16:40
Last Modified:	09 Jun 2017 14:09
URI:	https://irep.ntu.ac.uk/id/eprint/29467