Improving forecasting accuracy of sales promotions through reference demand model and multiple linear regression analysis

Ramanathan, U ORCID: https://orcid.org/0000-0002-7473-4643, Muyldermans, L and MacCarthy, B, 2009. Improving forecasting accuracy of sales promotions through reference demand model and multiple linear regression analysis. In: POMS Conference 2009, Orlando, USA.

Full text not available from this repository.

Item Type:	Conference contribution
Creators:	Ramanathan, U., Muyldermans, L. and MacCarthy, B.
Date:	2009
Divisions:	Schools > Nottingham Business School
Record created by:	Jill Tomkinson
Date Added:	20 Dec 2016 16:40
Last Modified:	09 Jun 2017 14:09
URI:	https://irep.ntu.ac.uk/id/eprint/29467

Actions (login required)

Edit View

Statistics

Views

Downloads