Improving forecasting accuracy of sales promotions through reference demand model and multiple linear regression analysis

Ramanathan, U. ORCID: 0000-0002-7473-4643, Muyldermans, L. and MacCarthy, B., 2009. Improving forecasting accuracy of sales promotions through reference demand model and multiple linear regression analysis. In: POMS Conference 2009, Orlando, USA.

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Item Type: Conference contribution
Creators: Ramanathan, U., Muyldermans, L. and MacCarthy, B.
Date: 2009
Divisions: Schools > Nottingham Business School
Depositing User: Jill Tomkinson
Date Added: 20 Dec 2016 16:40
Last Modified: 09 Jun 2017 14:09
URI: http://irep.ntu.ac.uk/id/eprint/29467

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