Value, values, symbols and outcomes

Domegan, C., Haase, M., Harris, K. ORCID: 0000-0003-3969-636X, van den Heuvel, W.J., Kelleher, C., Maglio, P.P., Meynhardt, T., Ordanini, A. and Peñaloza, L., 2012. Value, values, symbols and outcomes. Marketing Theory, 12 (2), pp. 207-211. ISSN 1470-5931

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Item Type: Journal article
Publication Title: Marketing Theory
Creators: Domegan, C., Haase, M., Harris, K., van den Heuvel, W.J., Kelleher, C., Maglio, P.P., Meynhardt, T., Ordanini, A. and Peñaloza, L.
Publisher: Sage
Date: 2012
Volume: 12
Number: 2
ISSN: 1470-5931
Identifiers:
NumberType
10.1177/1470593111429515DOI
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 12 Jan 2017 11:44
Last Modified: 02 Oct 2017 15:32
URI: http://irep.ntu.ac.uk/id/eprint/29652

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