Consumer engagement persuasion process in online brand communities: social influence theory perspective

Poorrezaei, M. ORCID: 0000-0002-0725-3209 and Heinze, A., 2014. Consumer engagement persuasion process in online brand communities: social influence theory perspective. In: 28th Annual British Academy of Management Conference, Belfast Waterfront, Belfast, Northen Ireland, 9-11 September 2014.

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Item Type: Conference contribution
Creators: Poorrezaei, M. and Heinze, A.
Date: September 2014
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 19 Jan 2017 11:18
Last Modified: 09 Jun 2017 14:11
URI: http://irep.ntu.ac.uk/id/eprint/29856

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