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Poorrezaei, M 
ORCID: https://orcid.org/0000-0002-0725-3209 and Heinze, A,
2014.
Consumer engagement persuasion process in online brand communities: social influence theory perspective.
In: 28th Annual British Academy of Management Conference, Belfast Waterfront, Belfast, Northern Ireland, 9-11 September 2014.
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| Item Type: | Conference contribution |
|---|---|
| Creators: | Poorrezaei, M. and Heinze, A. |
| Date: | September 2014 |
| Divisions: | Schools > Nottingham Business School |
| Record created by: | Linda Sullivan |
| Date Added: | 19 Jan 2017 11:18 |
| Last Modified: | 21 Mar 2023 13:43 |
| URI: | https://irep.ntu.ac.uk/id/eprint/29856 |
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