How can SMEs use social media to engage with customers?

Resnick, S ORCID: 0000-0002-4471-7594, Simpson, M and Cheng, R, 2016. How can SMEs use social media to engage with customers? In: 24th International Colloquium in Relationship Marketing (ICRM 2011), Toulouse School of Management, Toulouse, France, 7-8 September 2016.

Full text not available from this repository.
Item Type: Conference contribution
Creators: Resnick, S., Simpson, M. and Cheng, R.
Date: September 2016
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 21 Feb 2017 09:37
Last Modified: 09 Jun 2017 14:12
URI: http://irep.ntu.ac.uk/id/eprint/30234

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