How can SMEs use social media to engage with customers?

Resnick, S ORCID: https://orcid.org/0000-0002-4471-7594, Simpson, M and Cheng, R, 2016. How can SMEs use social media to engage with customers? In: 24th International Colloquium in Relationship Marketing (ICRM 2011), Toulouse School of Management, Toulouse, France, 7-8 September 2016.

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Item Type:	Conference contribution
Creators:	Resnick, S., Simpson, M. and Cheng, R.
Date:	September 2016
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	21 Feb 2017 09:37
Last Modified:	09 Jun 2017 14:12
URI:	https://irep.ntu.ac.uk/id/eprint/30234

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