Capturing characteristics of the conceptual ideation process of master crafts persons to inform design education: a comparative study of rural craft practitioners in Indonesia and in the UK

Junaidy, D.W., Kaner, J. ORCID: 0000-0002-7946-7433, Ioras, F. and Nagai, Y., 2015. Capturing characteristics of the conceptual ideation process of master crafts persons to inform design education: a comparative study of rural craft practitioners in Indonesia and in the UK. Journal of Design Research, 13 (4), pp. 395-423. ISSN 1748-3050

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Abstract

At the very early stage of idea generation, allegedly, a master craftsperson encounters cognitive dissonance to maintain beliefs/mindsets from various conceptual stimuli. We aim to capture the underlying form of cognition by examining the structure of thoughts collected from the subjective conceptualisation. A think-aloud protocol was employed to obtain verbalised thoughts of both Indonesian and UK master craftsmen. The keywords of verbalised thoughts were evaluated and extracted using a list of typical mindsets. The evaluated keywords were then analysed by means of a conceptual network to reproduce a model of the individual's mental state. This study discovered that Indonesian master craftsmen's conceptualisation is greatly influenced by the strong typical mindsets of object-attribute that emphasise rationale and mastery, which stimulates a pragmatic viewpoint. Furthermore, UK master craftsmen's conceptualisation greatly considers strong typical mindsets of object-attribute that emphasise wisdom and passionate, which indicates a rigorous mind. This paper reveals that both pragmatic and rigorous mindsets can create potential or barriers for creative cognitive resources.

Item Type: Journal article
Publication Title: Journal of Design Research
Creators: Junaidy, D.W., Kaner, J., Ioras, F. and Nagai, Y.
Publisher: Inderscience Publishers
Date: 2015
Volume: 13
Number: 4
ISSN: 1748-3050
Identifiers:
NumberType
10.1504/JDR.2015.074153DOI
Divisions: Schools > School of Art and Design
Depositing User: Jonathan Gallacher
Date Added: 03 Jan 2018 10:04
Last Modified: 03 Jan 2018 10:04
URI: http://irep.ntu.ac.uk/id/eprint/32248

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