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Junaidy, D.W., Kaner, J. 
ORCID: 0000-0002-7946-7433, Ioras, F. and Nagai, Y.,
2015.
Capturing characteristics of the conceptual ideation process of master crafts persons to inform design education: a comparative study of rural craft practitioners in Indonesia and in the UK.
Journal of Design Research, 13 (4), pp. 395-423.
ISSN 1748-3050
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Abstract
At the very early stage of idea generation, allegedly, a master craftsperson encounters cognitive dissonance to maintain beliefs/mindsets from various conceptual stimuli. We aim to capture the underlying form of cognition by examining the structure of thoughts collected from the subjective conceptualisation. A think-aloud protocol was employed to obtain verbalised thoughts of both Indonesian and UK master craftsmen. The keywords of verbalised thoughts were evaluated and extracted using a list of typical mindsets. The evaluated keywords were then analysed by means of a conceptual network to reproduce a model of the individual's mental state. This study discovered that Indonesian master craftsmen's conceptualisation is greatly influenced by the strong typical mindsets of object-attribute that emphasise rationale and mastery, which stimulates a pragmatic viewpoint. Furthermore, UK master craftsmen's conceptualisation greatly considers strong typical mindsets of object-attribute that emphasise wisdom and passionate, which indicates a rigorous mind. This paper reveals that both pragmatic and rigorous mindsets can create potential or barriers for creative cognitive resources.
| Item Type: | Journal article | ||||
|---|---|---|---|---|---|
| Publication Title: | Journal of Design Research | ||||
| Creators: | Junaidy, D.W., Kaner, J., Ioras, F. and Nagai, Y. | ||||
| Publisher: | Inderscience Publishers | ||||
| Date: | 2015 | ||||
| Volume: | 13 | ||||
| Number: | 4 | ||||
| ISSN: | 1748-3050 | ||||
| Identifiers: |
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| Divisions: | Schools > School of Art and Design | ||||
| Record created by: | Jonathan Gallacher | ||||
| Date Added: | 03 Jan 2018 10:04 | ||||
| Last Modified: | 03 Jan 2018 10:04 | ||||
| URI: | https://irep.ntu.ac.uk/id/eprint/32248 |
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