Development and validation of an instrument to measure online retailing ethics: consumers' perspective

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Agag, G. ORCID: 0000-0002-5513-0828, El-Masry, A., Alharbi, N.S. and Almamy, A.A., 2016. Development and validation of an instrument to measure online retailing ethics: consumers' perspective. Internet Research, 26 (5), pp. 1158-1180. ISSN 1066-2243

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Official URL: http://doi.org/10.1108/IntR-09-2015-0272

Abstract

Purpose: The purpose of this paper is to identify the dimensions of e-retailing ethics from the consumers’ perspective and to develop a reliable and valid measurement instrument.

Design/methodology/approach: The paper is based on a quantitative survey conducted among Egyptian consumers aged 18 and above. These were measured on a five-point Likert scale. The reliability and validity of this six-factor scale are verified using empirical data collected randomly from Egyptians’ online consumers. Structure equation modelling used to test the suggested model.

Findings: The results showed that buyer perceptions about seller ethics (BPSE) is a second order construct composed of six factors (e.g. privacy, security, reliability, non-deception, service recover, and shared value). The results also showed that the BPSE has strong predictive capability in relation to online customer satisfaction and repurchase intention.

Originality/value: This project is one of the first empirical studies that develop a reliable and valid measurement instrument of BPSE. The findings provide several important theoretical and practical implications for online retailing and academic researchers as well as making a significant contribution to the body of knowledge in the online retailing context.

Item Type:

Journal article

Publication Title:

Internet Research

Creators:

Agag, G., El-Masry, A., Alharbi, N.S. and Almamy, A.A.

Publisher:

Emerald

Date:

24 February 2016

Volume:

Number: