Segmenting for complexity: persuading people to buy what they don't understand

Taylor-West, P., Saker, J. and Champion, D. ORCID: 0000-0003-1657-6349, 2013. Segmenting for complexity: persuading people to buy what they don't understand. Journal of Strategic Marketing, 21 (4), pp. 332-346. ISSN 0965-254X

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Item Type: Journal article
Publication Title: Journal of Strategic Marketing
Creators: Taylor-West, P., Saker, J. and Champion, D.
Publisher: Routledge
Date: 2013
Volume: 21
Number: 4
ISSN: 0965-254X
Identifiers:
NumberType
10.1080/0965254x.2013.790470DOI
Divisions: Schools > Nottingham Business School
Depositing User: Jill Tomkinson
Date Added: 22 Jun 2018 13:10
Last Modified: 22 Jun 2018 13:10
URI: http://irep.ntu.ac.uk/id/eprint/33892

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