Segmenting for complexity: persuading people to buy what they don't understand

Taylor-West, P, Saker, J and Champion, D ORCID: https://orcid.org/0000-0003-1657-6349, 2013. Segmenting for complexity: persuading people to buy what they don't understand. Journal of Strategic Marketing, 21 (4), pp. 332-346. ISSN 0965-254X

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Item Type:	Journal article
Publication Title:	Journal of Strategic Marketing
Creators:	Taylor-West, P., Saker, J. and Champion, D.
Publisher:	Routledge
Date:	2013
Volume:	21
Number:	4
ISSN:	0965-254X
Identifiers:	Number Type 10.1080/0965254x.2013.790470 DOI
Divisions:	Schools > Nottingham Business School
Record created by:	Jill Tomkinson
Date Added:	22 Jun 2018 13:10
Last Modified:	22 Jun 2018 13:10
URI:	https://irep.ntu.ac.uk/id/eprint/33892

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