Exploring political brand identity and political brand image in non-party contexts from a multi-stakeholder perspective

Armannsdottir, G. ORCID: 0000-0001-5458-8434 and Pich, C. ORCID: 0000-0003-1259-2827, 2018. Exploring political brand identity and political brand image in non-party contexts from a multi-stakeholder perspective. In: 2018 Global Marketing Conference at Tokyo, Tokyo, Japan, 26-29 July 2018.

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Item Type: Conference contribution
Creators: Armannsdottir, G. and Pich, C.
Date: July 2018
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 25 Sep 2018 11:47
Last Modified: 25 Sep 2018 11:47
URI: http://irep.ntu.ac.uk/id/eprint/34572

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