Exploring political brand identity and political brand image in non-party contexts from a multi-stakeholder perspective

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Armannsdottir, G ORCID: https://orcid.org/0000-0001-5458-8434 and Pich, C ORCID: https://orcid.org/0000-0003-1259-2827, 2018. Exploring political brand identity and political brand image in non-party contexts from a multi-stakeholder perspective. In: 2018 Global Marketing Conference at Tokyo, Tokyo, Japan, 26-29 July 2018.

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Item Type:	Conference contribution
Creators:	Armannsdottir, G. and Pich, C.
Date:	July 2018
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	25 Sep 2018 11:47
Last Modified:	25 Sep 2018 11:47
URI:	https://irep.ntu.ac.uk/id/eprint/34572