Developing a scale for measurement of customer engagement in online brand communities

Poorrezaei, M. ORCID: 0000-0002-0725-3209, Spry, L. ORCID: 0000-0002-1473-1205 and Pich, C. ORCID: 0000-0003-1259-2827, 2019. Developing a scale for measurement of customer engagement in online brand communities. In: 2019 Academy of Marketing Science (AMS) Annual Conference, Vancouver, British Columbia, Canada, 29-31 May 2019. (Forthcoming)

[img]
Preview
Text
13657_Poorrezaei.pdf - Post-print

Download (213kB) | Preview
Item Type: Conference contribution
Creators: Poorrezaei, M., Spry, L. and Pich, C.
Date: May 2019
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 15 Apr 2019 08:52
Last Modified: 15 Apr 2019 08:52
URI: https://irep.ntu.ac.uk/id/eprint/36249

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year