Poorrezaei, M. ORCID: 0000-0002-0725-3209, Spry, L. ORCID: 0000-0002-1473-1205 and Pich, C. ORCID: 0000-0003-1259-2827, 2019. Developing a scale for measurement of customer engagement in online brand communities. In: 2019 Academy of Marketing Science (AMS) Annual Conference, Vancouver, British Columbia, Canada, 29-31 May 2019. (Forthcoming)
|
Text
13657_Poorrezaei.pdf - Post-print Download (213kB) | Preview |
Item Type: | Conference contribution |
---|---|
Creators: | Poorrezaei, M., Spry, L. and Pich, C. |
Date: | May 2019 |
Divisions: | Schools > Nottingham Business School |
Record created by: | Jonathan Gallacher |
Date Added: | 15 Apr 2019 08:52 |
Last Modified: | 15 Apr 2019 08:52 |
URI: | https://irep.ntu.ac.uk/id/eprint/36249 |
Actions (login required)
Edit View |
Views
Views per month over past year
Downloads
Downloads per month over past year