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Poorrezaei, M 
ORCID: https://orcid.org/0000-0002-0725-3209, Spry, L ORCID: https://orcid.org/0000-0002-1473-1205 and Pich, C ORCID: https://orcid.org/0000-0003-1259-2827,
2019.
Developing a scale for measurement of customer engagement in online brand communities.
In: 2019 Academy of Marketing Science (AMS) Annual Conference, Vancouver, British Columbia, Canada, 29-31 May 2019.
(Forthcoming)
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| Item Type: | Conference contribution |
|---|---|
| Creators: | Poorrezaei, M., Spry, L. and Pich, C. |
| Date: | May 2019 |
| Divisions: | Schools > Nottingham Business School |
| Record created by: | Jonathan Gallacher |
| Date Added: | 15 Apr 2019 08:52 |
| Last Modified: | 15 Apr 2019 08:52 |
| URI: | https://irep.ntu.ac.uk/id/eprint/36249 |
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