Developing a scale for measurement of customer engagement in online brand communities

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Poorrezaei, M ORCID: https://orcid.org/0000-0002-0725-3209, Spry, L ORCID: https://orcid.org/0000-0002-1473-1205 and Pich, C ORCID: https://orcid.org/0000-0003-1259-2827, 2019. Developing a scale for measurement of customer engagement in online brand communities. In: 2019 Academy of Marketing Science (AMS) Annual Conference, Vancouver, British Columbia, Canada, 29-31 May 2019. (Forthcoming)

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Item Type:	Conference contribution
Creators:	Poorrezaei, M., Spry, L. and Pich, C.
Date:	May 2019
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	15 Apr 2019 08:52
Last Modified:	15 Apr 2019 08:52
URI:	https://irep.ntu.ac.uk/id/eprint/36249