Developing a scale for measurement of customer engagement in online brand communities

Poorrezaei, M. ORCID: 0000-0002-0725-3209, Spry, L. ORCID: 0000-0002-1473-1205 and Pich, C. ORCID: 0000-0003-1259-2827, 2019. Developing a scale for measurement of customer engagement in online brand communities. In: 2019 Academy of Marketing Science (AMS) Annual Conference, Vancouver, British Columbia, Canada, 29-31 May 2019. (Forthcoming)

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Item Type: Conference contribution
Creators: Poorrezaei, M., Spry, L. and Pich, C.
Date: May 2019
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 15 Apr 2019 08:52
Last Modified: 15 Apr 2019 08:52
URI: http://irep.ntu.ac.uk/id/eprint/36249

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