It’s all about entertainment: the rise of celebrity political brand equity in Italy from a young voter perspective

Pich, C. ORCID: 0000-0003-1259-2827, Armannsdottir, G. ORCID: 0000-0001-5458-8434, Palazzo, M., Vollero, A. and Di Maio, L., 2019. It’s all about entertainment: the rise of celebrity political brand equity in Italy from a young voter perspective. In: 7th Annual International Colloquium on Branding, Athens Institute for Education and Research, Athens, Greece, 29 July - 1 August 2019. (Forthcoming)

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Item Type: Conference contribution
Creators: Pich, C., Armannsdottir, G., Palazzo, M., Vollero, A. and Di Maio, L.
Date: 2019
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 24 Jun 2019 10:55
Last Modified: 05 Aug 2019 03:00
URI: http://irep.ntu.ac.uk/id/eprint/36904

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