It’s all about entertainment: the rise of celebrity political brand equity in Italy from a young voter perspective

Pich, C; Armannsdottir, G; Palazzo, M; Vollero, A; Di Maio, L

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It’s all about entertainment: the rise of celebrity political brand equity in Italy from a young voter perspective

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Pich, C ORCID: https://orcid.org/0000-0003-1259-2827, Armannsdottir, G ORCID: https://orcid.org/0000-0001-5458-8434, Palazzo, M, Vollero, A and Di Maio, L, 2019. It’s all about entertainment: the rise of celebrity political brand equity in Italy from a young voter perspective. In: 7th Annual International Colloquium on Branding, Athens Institute for Education and Research, Athens, Greece, 29 July - 1 August 2019. (Forthcoming)

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Item Type:	Conference contribution
Creators:	Pich, C., Armannsdottir, G., Palazzo, M., Vollero, A. and Di Maio, L.
Date:	2019
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	24 Jun 2019 10:55
Last Modified:	05 Aug 2019 03:00
URI:	https://irep.ntu.ac.uk/id/eprint/36904