Pich, C. ORCID: 0000-0003-1259-2827 and Spry, L.
ORCID: 0000-0002-1473-1205,
2019.
Understanding brands with contemporary issues.
In: P. Foroudi and M. Palazzo, eds.,
Contemporary issues in branding.
Abingdon: Routledge.
ISBN 9781138368545 ; 9781138368538
(Forthcoming)
Item Type: | Chapter in book | ||||
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Creators: | Pich, C. and Spry, L. | ||||
Publisher: | Routledge | ||||
Place of Publication: | Abingdon | ||||
Date: | 18 December 2019 | ||||
ISBN: | 9781138368545 ; 9781138368538 | ||||
Identifiers: |
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Divisions: | Schools > Nottingham Business School | ||||
Record created by: | Jonathan Gallacher | ||||
Date Added: | 11 Nov 2019 12:42 | ||||
Last Modified: | 11 Nov 2019 12:42 | ||||
URI: | https://irep.ntu.ac.uk/id/eprint/38202 |
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