Understanding brands with contemporary issues

Pich, C ORCID: https://orcid.org/0000-0003-1259-2827 and Spry, L ORCID: https://orcid.org/0000-0002-1473-1205, 2019. Understanding brands with contemporary issues. In: Foroudi, P and Palazzo, M, eds., Contemporary issues in branding. Abingdon: Routledge. ISBN 9781138368545 ; 9781138368538 (Forthcoming)

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Item Type:	Chapter in book
Creators:	Pich, C. and Spry, L.
Publisher:	Routledge
Place of Publication:	Abingdon
Date:	18 December 2019
ISBN:	9781138368545 ; 9781138368538
Identifiers:	Number Type 1215297 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	11 Nov 2019 12:42
Last Modified:	11 Nov 2019 12:42
URI:	https://irep.ntu.ac.uk/id/eprint/38202

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