Understanding brand expressiveness: meta- discourses in brand communications theory

Olaniyan, R., 2017. Understanding brand expressiveness: meta- discourses in brand communications theory. In: Conference on Marketing Communications, School of Media and Communications, Pan-Atlantic University, Lagos, Nigeria, 23 March 2017.

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Item Type: Conference contribution
Creators: Olaniyan, R.
Date: March 2017
Identifiers:
NumberType
1237759Other
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 19 Nov 2019 14:24
Last Modified: 19 Nov 2019 14:24
URI: http://irep.ntu.ac.uk/id/eprint/38373

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