Understanding brand expressiveness: meta- discourses in brand communications theory

Olaniyan, R ORCID: https://orcid.org/0000-0001-8819-2083, 2017. Understanding brand expressiveness: meta- discourses in brand communications theory. In: Conference on Marketing Communications, School of Media and Communications, Pan-Atlantic University, Lagos, Nigeria, 23 March 2017.

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Item Type:	Conference contribution
Creators:	Olaniyan, R.
Date:	March 2017
Identifiers:	Number Type 1237759 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	19 Nov 2019 14:24
Last Modified:	30 Apr 2020 15:15
URI:	https://irep.ntu.ac.uk/id/eprint/38373

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