Case study: The duality of Boris Johnson’s political brand identity

Pich, C. ORCID: 0000-0003-1259-2827, 2020. Case study: The duality of Boris Johnson’s political brand identity. In: P.J. Kitchen and M. Tourky, eds., Communicating globally: an integrated marketing approach. 2nd ed. London: Palgrave Macmillan. (Forthcoming)

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Item Type: Chapter in book
Creators: Pich, C.
Publisher: Palgrave Macmillan
Place of Publication: London
Date: 29 June 2020
Identifiers:
NumberType
1351181Other
Divisions: Schools > Nottingham Business School
Record created by: Linda Sullivan
Date Added: 19 Aug 2020 15:17
Last Modified: 19 Aug 2020 15:27
URI: http://irep.ntu.ac.uk/id/eprint/40475

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