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Pich, C. 
ORCID: 0000-0003-1259-2827,
2020.
Case study: The duality of Boris Johnson’s political brand identity.
In: P.J. Kitchen and M. Tourky, eds.,
Communicating globally: an integrated marketing approach.
2nd ed.
London: Palgrave Macmillan.
(Forthcoming)
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| Item Type: | Chapter in book | ||||
|---|---|---|---|---|---|
| Creators: | Pich, C. | ||||
| Publisher: | Palgrave Macmillan | ||||
| Place of Publication: | London | ||||
| Date: | 29 June 2020 | ||||
| Identifiers: |
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| Divisions: | Schools > Nottingham Business School | ||||
| Record created by: | Linda Sullivan | ||||
| Date Added: | 19 Aug 2020 15:17 | ||||
| Last Modified: | 19 Aug 2020 15:27 | ||||
| URI: | http://irep.ntu.ac.uk/id/eprint/40475 |
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