Pich, C. ORCID: 0000-0003-1259-2827,
2020.
Case study: The duality of Boris Johnson’s political brand identity.
In: P.J. Kitchen and M. Tourky, eds.,
Communicating globally: an integrated marketing approach.
2nd ed.
London: Palgrave Macmillan.
(Forthcoming)
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1351181_Pich.pdf - Post-print Restricted to Repository staff only Download (110kB) |
Item Type: | Chapter in book | ||||
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Creators: | Pich, C. | ||||
Publisher: | Palgrave Macmillan | ||||
Place of Publication: | London | ||||
Date: | 29 June 2020 | ||||
Identifiers: |
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Divisions: | Schools > Nottingham Business School | ||||
Record created by: | Linda Sullivan | ||||
Date Added: | 19 Aug 2020 15:17 | ||||
Last Modified: | 19 Aug 2020 15:27 | ||||
URI: | http://irep.ntu.ac.uk/id/eprint/40475 |
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