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Pich, C 
ORCID: https://orcid.org/0000-0003-1259-2827,
2022.
The duality of Boris Johnson’s political brand identity.
In: Kitchen, PJ and Tourky, M, eds.,
Integrated marketing communications: a global brand-driven approach.
2nd ed.
Cham: Palgrave Macmillan, pp. 233-235.
ISBN 9783030764159
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| Item Type: | Book contribution |
|---|---|
| Description: | This case study is part of the chapter Case studies, pp. 233-351 |
| Creators: | Pich, C. |
| Publisher: | Palgrave Macmillan |
| Place of Publication: | Cham |
| Date: | 2022 |
| ISBN: | 9783030764159 |
| Identifiers: | Number Type 1351181 Other |
| Divisions: | Schools > Nottingham Business School |
| Record created by: | Linda Sullivan |
| Date Added: | 19 Aug 2020 15:17 |
| Last Modified: | 01 Jan 2024 03:00 |
| Related URLs: | |
| URI: | https://irep.ntu.ac.uk/id/eprint/40475 |
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