Advancing 'Perceived Personal Advantage' (PPA): re-framing value for an uncertain world

Woodall, T. ORCID: 0000-0002-8949-5577 and Poorrezaei, M. ORCID: 0000-0002-0725-3209, 2021. Advancing 'Perceived Personal Advantage' (PPA): re-framing value for an uncertain world. In: Academy of Marketing Conference, 2021, Virtual, 7-9 July 2021.

Full text not available from this repository.
Item Type: Conference contribution
Description: Poster presentation
Creators: Woodall, T. and Poorrezaei, M.
Date: July 2021
Identifiers:
NumberType
1442988Other
Divisions: Schools > Nottingham Business School
Record created by: Linda Sullivan
Date Added: 04 Jun 2021 13:21
Last Modified: 04 Jun 2021 13:21
URI: http://irep.ntu.ac.uk/id/eprint/42980

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