Woodall, T ORCID: https://orcid.org/0000-0002-8949-5577 and Poorrezaei, M
ORCID: https://orcid.org/0000-0002-0725-3209,
2021.
Advancing 'Perceived Personal Advantage' (PPA): re-framing value for an uncertain world.
In: Academy of Marketing Conference, 2021, Virtual, 7-9 July 2021.
Item Type: | Conference contribution |
---|---|
Description: | Poster presentation |
Creators: | Woodall, T. and Poorrezaei, M. |
Date: | July 2021 |
Identifiers: | Number Type 1442988 Other |
Divisions: | Schools > Nottingham Business School |
Record created by: | Linda Sullivan |
Date Added: | 04 Jun 2021 13:21 |
Last Modified: | 04 Jun 2021 13:21 |
URI: | https://irep.ntu.ac.uk/id/eprint/42980 |
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