Advancing 'Perceived Personal Advantage' (PPA): re-framing value for an uncertain world

Woodall, T ORCID: https://orcid.org/0000-0002-8949-5577 and Poorrezaei, M ORCID: https://orcid.org/0000-0002-0725-3209, 2021. Advancing 'Perceived Personal Advantage' (PPA): re-framing value for an uncertain world. In: Academy of Marketing Conference, 2021, Virtual, 7-9 July 2021.

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Item Type:	Conference contribution
Description:	Poster presentation
Creators:	Woodall, T. and Poorrezaei, M.
Date:	July 2021
Identifiers:	Number Type 1442988 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	04 Jun 2021 13:21
Last Modified:	04 Jun 2021 13:21
URI:	https://irep.ntu.ac.uk/id/eprint/42980

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