Disruptive innovation at the base-of-the-pyramid: opportunities, and challenges for multinationals in African emerging markets

Adegbile, A. ORCID: 0000-0002-7400-6718 and Sarpong, D., 2018. Disruptive innovation at the base-of-the-pyramid: opportunities, and challenges for multinationals in African emerging markets. Critical Perspectives on International Business, 14 (2/3), pp. 111-138. ISSN 1742-2043

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Item Type: Journal article
Publication Title: Critical Perspectives on International Business
Creators: Adegbile, A. and Sarpong, D.
Publisher: Emerald
Date: 30 May 2018
Volume: 14
Number: 2/3
ISSN: 1742-2043
Identifiers:
NumberType
10.1108/cpoib-11-2016-0053DOI
1496887Other
Divisions: Schools > Nottingham Business School
Record created by: Linda Sullivan
Date Added: 19 Nov 2021 11:18
Last Modified: 19 Nov 2021 11:18
URI: http://irep.ntu.ac.uk/id/eprint/44883

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