Disruptive innovation at the base-of-the-pyramid: opportunities, and challenges for multinationals in African emerging markets

Adegbile, A ORCID: https://orcid.org/0000-0002-7400-6718 and Sarpong, D, 2018. Disruptive innovation at the base-of-the-pyramid: opportunities, and challenges for multinationals in African emerging markets. Critical Perspectives on International Business, 14 (2/3), pp. 111-138. ISSN 1742-2043

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Item Type:	Journal article
Publication Title:	Critical Perspectives on International Business
Creators:	Adegbile, A. and Sarpong, D.
Publisher:	Emerald
Date:	30 May 2018
Volume:	14
Number:	2/3
ISSN:	1742-2043
Identifiers:	Number Type 10.1108/cpoib-11-2016-0053 DOI 1496887 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	19 Nov 2021 11:18
Last Modified:	19 Nov 2021 11:18
URI:	https://irep.ntu.ac.uk/id/eprint/44883

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