The effects of host sincerity on tourists' perceived destination image

Wu, L., Taheri, B. ORCID: 0000-0002-0912-9949, Okumus, F. and Wang, S., 2021. The effects of host sincerity on tourists' perceived destination image. The Service Industries Journal. ISSN 0264-2069

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This study aims to explore the effects of host sincerity on tourists’ perceived destination image, satisfaction, and behavioral intentions. Data were collected via an on-site survey in China and analyzed using structural equation modeling analysis. The findings suggest that local hosts should show their sincerity toward tourists in tourist-host interactions to create a positive destination image and trigger positive behavioral intentions of tourists for sustainable development of the travel destination. Residents can be active partners and co-producers of destination branding. This study highlights interactions between tourists and local residents as important attributes of the destination experience.

Item Type: Journal article
Alternative Title: 东道主诚意对旅游目的地形象的影响研究
Publication Title: The Service Industries Journal
Creators: Wu, L., Taheri, B., Okumus, F. and Wang, S.
Publisher: Taylor & Francis
Date: 9 December 2021
ISSN: 0264-2069
Rights: This is an Accepted Manuscript of an article published by Taylor & Francis in Service Industries Journal on 09/12/2021, available online:
Divisions: Schools > Nottingham Business School
Record created by: Linda Sullivan
Date Added: 10 Jan 2022 14:09
Last Modified: 10 Feb 2022 10:09

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