The effects of host sincerity on tourists' perceived destination image

Wu, L, Taheri, B ORCID: https://orcid.org/0000-0002-0912-9949, Okumus, F and Wang, S, 2021. The effects of host sincerity on tourists' perceived destination image. The Service Industries Journal. ISSN 0264-2069

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Abstract

This study aims to explore the effects of host sincerity on tourists’ perceived destination image, satisfaction, and behavioral intentions. Data were collected via an on-site survey in China and analyzed using structural equation modeling analysis. The findings suggest that local hosts should show their sincerity toward tourists in tourist-host interactions to create a positive destination image and trigger positive behavioral intentions of tourists for sustainable development of the travel destination. Residents can be active partners and co-producers of destination branding. This study highlights interactions between tourists and local residents as important attributes of the destination experience.

Item Type:	Journal article
Alternative Title:	东道主诚意对旅游目的地形象的影响研究
Publication Title:	The Service Industries Journal
Creators:	Wu, L., Taheri, B., Okumus, F. and Wang, S.
Publisher:	Taylor & Francis
Date:	9 December 2021
ISSN:	0264-2069
Identifiers:	Number Type 10.1080/02642069.2021.2011861 DOI 1505826 Other
Rights:	This is an Accepted Manuscript of an article published by Taylor & Francis in Service Industries Journal on 09/12/2021, available online: http://www.tandfonline.com/10.1080/02642069.2021.2011861
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	10 Jan 2022 14:09
Last Modified:	09 Jun 2023 03:00
URI:	https://irep.ntu.ac.uk/id/eprint/45211

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