On being attractive, social and visually appealing in social media: the effects of anthropomorphic tourism brands on Facebook fan pages

Perez-Vega, R., Taheri, B. ORCID: 0000-0002-0912-9949, Farrington, T. and O'Gorman, K., 2018. On being attractive, social and visually appealing in social media: the effects of anthropomorphic tourism brands on Facebook fan pages. Tourism Management, 66, pp. 339-347. ISSN 0261-5177

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Item Type: Journal article
Publication Title: Tourism Management
Creators: Perez-Vega, R., Taheri, B., Farrington, T. and O'Gorman, K.
Publisher: Elsevier BV
Date: June 2018
Volume: 66
ISSN: 0261-5177
Identifiers:
NumberType
10.1016/j.tourman.2017.11.013DOI
1506133Other
Divisions: Schools > Nottingham Business School
Record created by: Jeremy Silvester
Date Added: 13 Jan 2022 13:50
Last Modified: 13 Jan 2022 13:50
URI: http://irep.ntu.ac.uk/id/eprint/45296

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