Value-ology: aligning sales and marketing to shape and deliver profitable customer value propositions

Kelly, S., Johnston, P. ORCID: 0000-0003-3034-4341 and Danheiser, S., 2017. Value-ology: aligning sales and marketing to shape and deliver profitable customer value propositions. Cham: Palgrave Macmillan. ISBN 9783319456256

Full text not available from this repository.
Item Type: Authored book
Creators: Kelly, S., Johnston, P. and Danheiser, S.
Publisher: Palgrave Macmillan
Place of Publication: Cham
Date: 27 January 2017
ISBN: 9783319456256
Identifiers:
NumberType
10.1007/978-3-319-45626-3DOI
1497890Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 11 Feb 2022 16:30
Last Modified: 11 Feb 2022 16:30
URI: http://irep.ntu.ac.uk/id/eprint/45638

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